Wednesday, September 10, 2008

Big traffic to your internet marketing website with Google AdWord

. Wednesday, September 10, 2008

If you are seeking targeted website traffic for your Internet marketing business, then Google AdWords is a great option to consider. But remember your research into and selection of the right keywords to be used with your AdWords campaign are both very important. With this effort you are targeting the very visitors who will come to your site. Keywords and keyword phrases that you select must be relevant to your website content, and needless to say there must be a relation to the product or service that is being sold on your website.
Begun in the year 2000, Google's AdSense is a pioneering targeted advertising program via which your business ads are made to appear as "sponsored links" on the Google results pages in addition to the results pages of Google's partners including AOL and Your ads can also appear on websites and blogs whose owners have chosen to use Google AdSense; you will pay them a commission from your advertising account as well as to Google when people click your ad there.
You place all your ads for free as of this writing via Google webcrawler technology (and this is automated). However, you do need to keep in mind that on average it costs you $2 to $4 in advertising to make a sale, because of the commissions you pay out when your AdWords ads are clicked-through.
In writing your ads, you choose keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords. The order of ads on a search results page or within a webpage is determined based on the amount of commission you are willing to pay Google for an Internet surfer to click your ads in addition to the relevance of the ad to the search and the historical click-through rate of the ad. You have the option to narrow your target market in your Google AdWords account settings, such as to specific geographical regions. This can help you greatly in controlling costs by limiting click-throughs while making those click-throughs more intensely target-specific.
Google AdWords, if used correctly, can drive huge amounts of targeted website traffic to your Internet business splash pages, and for a very affordable rate. One of the greatest things about Google AdWords is that it does away with one of the oldest advertising conundrums: "I know that 50% of my advertising expenses are wasted; but the problem is, I don't know which half." Much of the randomness of traditional advertising is done away with, and the always-coveted targeted marketing is made far more efficient.
AdWords is being used by people more and more all the time. What this means for you is more and more competition, and less and less of the pie from a keyword or keyword phrase. So, use the Internet to find sites that show you the latest highly-searched-for words and phrases and pick those that related to your business. You may also want to look into buying e-books and downloads that were developed by highly effective Internet marketers who have made a lot of money with Google AdWords and are willing to share their secrets to getting only the best targeted website traffic.


Post a Comment